To increase awareness and build demand for the school program, The Veggie Van Organization is initiating a video campaign centered on the theme: “I’ll be the One.” Designed to excite young people to get involved in the sustainable ‘green’ movement, the four-minute long video will illuminate the top ten things that people can do to create a sustainable planet. Actions like ‘Install Solar’, and ‘Conserve Energy’ will be emphasized between images of celebrities and thousands of young people holding “I’ll be the One” signs Mystery. (Think: “Free Hugs” meets “Yes We Can”).